The Potential of Big Data for the Sports Business

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Sports, according to Big Data, are more than just games played with a ball and a bat. Modern sports are increasingly a numerical contest. Sports as diverse as baseball, football, soccer, and basketball, and even fields like fantasy sports, have all started relying on big data to improve the efficiency of its players and to work towards predicting future performances.

Big data is used in every aspect of the sports industry, from archival records to essential scorekeeping to algorithmic performance predictions to precise player statistics.

With the help of Big Data, sports teams and businesses can track their progress, make predictions, and take the field with confidence. Outside of the playing field, data is constantly adopted by all parties involved in the industry, including commentators, analysts, and fans, in order to provide play-by-play updates or discuss predictions.

To succeed in the highly cutthroat world of professional sports, a team must have access to and utilize a wealth of statistical information about its players, as well as a repertoire of performance skills. Big data analytics have made significant changes to the sports industry for everyone from professionals to amateurs to young athletes. The advent of Big Data has had a profound impact on the sports industry by making previously obscured statistical data more accessible and facilitating the smooth integration of qualitative and quantitative data.  

  1. As an example of a cloud-based analytics application, software like Tableau enables sports management analytics. Sports data visualizations like graphs and charts help coaches with tasks such as streamlining operations, interacting with fans, creating dashboards, developing more effective exercise routines, and determining appropriate workloads. It also helps athletes get ready for the mental and physical challenges of competition by making it easier to implement cutting-edge solutions to problems or make accurate predictions. Using predictive analytics and machine learning, the software can easily track details like tactical and technical gaps, the detection of load management errors in the event of an athlete’s response, daily supervision, data aggregation, and perceived rate of exertion.

2. Boom Stats Analysis is another cloud-based analytics platform in the world of sports (BSA). This is a dynamic cloud-based system for gathering information. Cricket, football, lacrosse, handball, basketball, and rugby are just some of the sports that can be played on the platform.

Coaches, players, and clubs in need of match performance data can collaborate on a bespoke dashboard by sharing game footage and player analysis. In addition to keeping track of games, events, team stats, and individual players, it also records information related to their health and fitness.

3. There are a number of platforms for game scoring applications that help coaches in small leagues keep track of player statistics and game scores, while also allowing parents to stay up-to-date on data analytics in a timely manner via their smartphones. Score Stream is one example of such a tool.

This app is fantastic for young sports fans because it allows them to keep tabs on the latest scores and easily share their favorite moments from the games with friends and family. This app was made specifically for high school and youth sports news, and it gives us access to text updates and notifications, play-by-play commentary, real-time interactions, and professional photos, all from the convenience of our phones.

4. Sports Plus is just one example of a platform designed to organize athletic events. The platform allows users to register players, manage programs, process payments, manage staff, manage training schedules, and manage fields, among other things. Users are able to get their hands on everything via a unified interface. If you’re a youth sports athlete or coach looking to streamline massive amounts of data, this platform is a great resource. The no-code website builder is used by teams to create their own website. Build your own unique website with a few mouse clicks and simple-to-use widgets.

5. Associations, leagues, clubs, and coaches can all benefit from the wide range of resources available for youth sports team management. Team Snap is an efficient program like this. Tennis, swimming, ice hockey, basketball, baseball, softball, football, and lacrosse fans can all check out the rosters and stats of their favorite teams with this handy app.

Individual and group schedules can be easily synced. In addition to receiving real-time game updates and video highlights, users can also collect payments and send invoices on the platform. Moreover, it facilitates the management of volunteers, carpools, sign-ups, and the prompt distribution of any last-minute updates, all of which are useful features. The Sports Industry and the Importance of Business Intelligence is another topic we’ve covered on our blog.

Here are three ways that big data is changing sports for the better:


  1. Improving the selection of prospective college athletes

 College and university athletes have an advantage in that they can sometimes get some of the cost of their education covered by sports-related scholarships. And it’s no secret that winning sports teams can do wonders for a school’s profile.

As a result, many educational institutions are putting effort into developing better big data algorithms to increase the likelihood that they will identify promising young athletes. The University of Virginia is an excellent illustration of this type of institution. The university has developed algorithms that predict a football player’s likelihood of playing in the NFL or of choosing their school over another.

This helps the recruiters keep track of the best places to put their time and energy. However, there are a number of factors, such as family issues or a lack of financial resources, that can prevent people from reaching their full athletic potential before college, so coaches need to have a more holistic understanding of the player’s background in addition to relying on data when making recruiting decisions.

2. Teaching people about head injuries in sports

There is always danger in any sport, but in contact sports in particular, players frequently suffer concussions from the impact of the ball or other objects flying at them. Even if the athlete or those close to them notice an injury, it may be disregarded due to the many advantages of participating in sports, especially in settings like high schools.

There is now a greater need for high schools to have methods for identifying injuries and concussions. High schools can take steps to reduce the prevalence of concussions by implementing changes to full-contact practice and hosting events like safety seminars to raise awareness about the issue. Tracking the number of incidents over a given time period and drawing conclusions about the efficacy of newly implemented strategies become much easier with the aid of big data.

Because of this, even non-athletes can benefit from big data. As an example, doctors could use it to better treat players. The helmet industry, meanwhile, can use the information to improve future iterations. However, this is highly dependent on the method and platform being used.

Concussion data collection has its challenges, including issues with consistency and accuracy depending on the organization collecting it and the methods used, and questions about the data’s validity.

  1. Adding polish to the fans’ experience

Whether you’re a fan of the local rec league or the big leagues, nothing beats taking in a game in person. However, there are still situations in which live attendance is relatively low at certain sporting events. Many stadiums have turned to big data in an effort to address the problem and appease their patrons.

With the help of big data, businesses will be able to conduct a thorough evaluation of the most in-demand merchandise in the stadium, taking into account details such as the merchandise’s size and color. This will allow them to stock up on the most in-demand items.

Big data can also be used to predict which events are more likely to sell out quickly and to help frequent ticket buyers by sending them reminders to act quickly in order to secure tickets for the events in which they have expressed interest.

As an example, the difficulty of finding a parking spot is one of many external challenges that can be mitigated with the help of big data, making the fan experience that much better. Managers can use the data to analyze the flow of traffic and identify empty parking spots so that they can expediently direct arriving vehicles there.

Collegiate sports in the era of COVID19 and Big Data 

Big Data has been crucial in getting the sports industry back on its feet, especially in the realm of college sports, after the fear of COVID19 put a halt to the industry’s progress in many areas.

The outbreak of a disease at Oregon State University, for instance, was averted thanks to the university’s success in bringing back its student-athletes for summer practice.

Data has been adopted by many institutions, including Oregon State University, to improve athletic programs and to create COVID-19 screening tools that will aid in securing student athletes once campuses reopen.

The university’s IT department has recently adopted Microsoft’s PowerApps, SharePoint, Power BI, and Office 365 to build an app that will aid in COVID-19 screening and contact detection for the university’s student-athletes.

As part of this screening, student-athletes are encouraged to conduct frequent self-evaluations, in which they are asked to answer a comprehensive questionnaire about whether or not they have displayed any symptoms of COVID-19 within the preceding 24 hours.

Power BI dashboard data alerts educational institutions to outbreaks as soon as they are detected. There is potential for using this information for contact detection as well.

Another school that has been using data to combat this epidemic and help its student-athletes recover is the University of North Florida. To ensure the safety of their student-athletes upon their return to campus during the pandemic, UNF has also been developing a daily health screening application.

All of the students, faculty, and staff at the university are downloading this app for their smartphones. Once the application receives the results of the screening questions, it can tell who is allowed on campus and who is not.

Data analytics have been used by professional teams for quite some time now to help with management, training, and player performance.

Boston University is one of the many universities embracing data analytics in sports by using cloud-based analytics and wearable devices to evaluate the biometrics of athletes in sports like lacrosse and field hockey.

The University of Rochester women’s basketball team is yet another that uses data analytics software to evaluate prospective players while still adhering to league rules.

University of Nebraska–Lincoln is yet another institution that has a dedicated sports analytics unit.


Both current and future sports analytics will be heavily reliant on data science. Improved AI and machine learning models have increased the teams’ ability to adapt to changing conditions. Categories like data science have emerged as a weapon that can be applied to increase a team’s winning chances in today’s data- and technology-driven world.